The Year We Created A Product We Were Proud Of
It’s 2014, and we looked around and saw not a single tasty protein bar out there that both stood tall nutritionally and tasted great too. Everything else was manufactured with a price-point in mind first, which meant ingredients you could not pronounce and nasty e-numbers. Yuk!
Also at this time, CrossFit was really starting to take off in UK and people wanted a more nutritious protein bar. We were young and a little out of our depth, but we decided to try make something ourselves.
WE FOUND A FAMILY-RUN BAKERY THAT SHARED OUR VISION
We started the company with the help of no one. No venture capitalists. No high-priced consultants. No office. Just two best friends. Willing and skint. We didn’t know what to expect, but we knew we could do a better job with passion, belief, a shared vision and a strong work ethic.
This then led us to finding our family-run bakery that shared our vision and we've been with them ever since.
DID WE EVER THINK ABOUT GIVING UP?
WE WERE SO CONFIDENT IN OUR ABILITIES, THE BRAND WE WANTED TO CREATE AND WHERE WE WANTED TO POSITION BATTLE OATS IN THE MARKET THAT WE JUST KNEW QUITTING WAS NEVER AN OPTION.
WHY IT WORKS
KNOWING WHO WE ARE
Starting a business with your best friend is great. It’s also a real pain in the a*s. We both question each other’s thought process on a daily basis, but it works. If two co-founders agree on everything all of the time then one of them is obsolete. The reason the company works is because our long-term goals are perfectly aligned — create category leading low sugar high protein products that people love, trust and enjoy and that are as widely accessible as possible. It’s that simple.
WHAT WE ARE
With the brand we aimed to create a tasty wholesome low sugar high protein snack range where all products not only stood tall nutritionally but tasted AWESOME too!
It’s a combination of 100% natural and great tasting ingredients that provides you with a high protein and energy snack for any occasion. Whether you’re blazing a new trail, tackling an intimidating rock face, or ascending from base camp – Battle Oats are there to sustain energy levels and provide sufficient protein for efficient recovery.
WHAT WE ARE NOT
We are not the brightest individuals and we don't come from wealthy backgrounds. We are not investors, food scientists, or qualified nutritionists. We don't have anything against these things but it's just not us. We're industry outsiders that are learning as as we go. Have we made mistakes? Yes, tons of them. But the loses are ours, we own them and it's what makes us human. We make low sugar high protein snack products that we believe are the best in the category. And we do it all out of our family-run bakery in the UK. This is who we are.